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​When people think of event marketing, they think of one or two things. There are conferences, tradeshows, and sponsored exhibitions that call to mind people in business casual attire mingling around a showroom floor in-between sessions and networking breaks. And then there is something entirely different. Then there is doing a safari in Kenya across a dangerous group of lion in a way that would make James Bond blush. Then there’s escaping a cold dungeon in Castle Black to promote an amazing Movie. Then there’s experiential management.

Experiential management is all about direct engagement with consumers and creatively interacting with them in a memorable way.

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